What is Cloud Telephony
Cloud Telephony (also called hosted telephony or virtual telephony) is a technology that replaces the traditional phone system (PBX or EPABX) with an automated business phone system on cloud. IVR (Interactive Voice Response), toll-free number, virtual number, bulk SMS, call recording and call tracking are some of the many cloud telephony services.
Products of Cloud Telephony
IVR interacts with humans through voice and DTMF inputs. It’s an automated telephone system that stays available 24*7 for your callers, greets them with customized welcome message and routes right calls to right agents as per the user requirements.
Virtual number is not an actual number and is not associated directly with a telephone line, but several other actual phone numbers are mapped behind a virtual phone number. It’ll help your business have a centralized number irrespective of your office locations.
Toll free number is a virtual number on which your callers can call you free of cost. Cost of the calls received on a toll free number is born by the business which owns that tollfree number. Having a toll free number gives your company brand recognition and increased prospects.
Bulk SMS enables your business to send promotional and transactional SMSes to your customers. It is widely used by the e-commerce and banking platforms to send verification codes for the transactions made by their customers, to inform the customers about sale or offers, etc.
Call tracking mobile app tracks all your business calls department wise and user wise, helps your agents to set reminders for follow up calls, provides intuitive reminders for missed calls and also facilitates making personalized notes for each customer interaction.
Benefits of Cloud Telephony over Traditional PBX
There is no requirement of any additional infrastructure. Capital expenditure for setting up cloud telephony services is zero.
Cloud telephony services for your business can be set up within seconds.
No need for one time heavy investment. Pay your subscription as you use the services.
Since everything is based on cloud, your business phone system remains constant while you shift your office location.
You can scale up your cloud based business phone system anytime as per your business requirement.
You can even integrate cloud telephony to other CRM softwares to keep all your customer information at one place.
Your agents can transfer their call to the another agent without disconnecting the call, thereby reducing the waiting time of your customers.
Remarket your product and services to your callers by reaching out to them through SMS and facebook advertisements.
Track all your business calls department wise and user wise and know the duration and quality of each call.
Get detailed analytical report of all your business calls to be aware of the peak hours, call traffic and many other significant insights.
Get an automated database of all your callers at one place. Further, use them for your marketing campaigns.
Record all your business calls and use them for quality, training and analysis purpose.